USC's Watkins leads 13 new Unrivaled signings

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  • Kendra AndrewsJul 19, 2025, 03:30 PM ET

INDIANAPOLIS -- Unrivaled announced 13 caller NIL woody signings, headlined by USC's JuJu Watkins, UCLA's Lauren Betts, Notre Dame's Hannah Hidalgo and UConn's Azzi Fudd.

Sarah Strong (UConn), Olivia Miles (TCU), Madison Booker (Texas), Kiki Rice (UCLA), MiLaysia Fulwiley (LSU), Audi Crooks (Iowa State), Ta'Niya Latson (South Carolina), Syla Swords (Michigan), and Sienna Betts (UCLA) are besides signing NIL deals with the three-on-three league.

LSU's Flau'jae Johnson is besides continuing her concern with Unrivaled with a caller NIL deal, aft inking a archetypal 1 backmost successful December. Unlike her past partnership, this 1 volition not see equity successful the league.

"Unrivaled was lit," Johnson said. "When I watched the archetypal crippled I was similar this is real. It was ace nonrecreational and catered to the athletes.

"It's going to get much and much progressive much and much competitive. I don't cognize what's happening successful the back, but I deliberation there's conscionable going to beryllium much inducement to crook up."

This radical combines for 32 NCAA Tournament appearances, 25 Sweet 16 appearances, 14 Elite Eight appearances, 10 Final Four appearances, and 4 National Championships.

Last season, Watkins was named the Naismith Player of the Year and Big 10 Player of the Year, and Betts was the Naismith Defensive Player of the Year. Strong was the Big East Freshman of the Year, portion Booker was the SEC Player of the Year and Hidalgo won ACC Player of the Year.

These signings physique disconnected of NIL partnerships with 2025 WNBA No. 1 prime Paige Bueckers and Johnson. Watkins was besides already progressive with Unrivaled done her concern successful the league arsenic portion of its bid A backing past December.

"Investing successful elite women's hoops endowment is cardinal to Unrivaled's mission," Unrivaled president of hoops operations Luke Cooper said. "This transformational, first-of-its-kind inaugural brings unneurotic the champion of the champion and reflects our heavy committedness to elevating the women's crippled and holistically supporting athletes."

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