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The next prime minister hasn't fought a general election, so hasn't published a clear manifesto, meaning Westminster's hungry for clues.
Since becoming an MP again, he's only made one big speech, given one radio interview, and taken questions from the public on social media.
Using Reddit or Instagram does make politicians more accessible to the public, allowing you, not journalists like me, to push them. Remember, though, it also gives them the power to pick and choose the topics, or the questions they want to answer.
So right now in government, officials are "rushing around picking up every little hint and tidbit on areas that might affect their department", in the words of one former senior figure.
As we talked about last week, Burnham's broad approach to politics has been clear for years. In his speech last Monday, he gave some details of what that would mean in practice, with a "No 10 North" in Manchester, where he wants to spend some of the week.
On Thursday, he repeated his plan to give a tax cut to pubs, and small independent leisure and retail companies, paid for by levies on giant warehouses operated by big online firms like Amazon.
