Asos co-founder dies after Thailand balcony fall

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Bloomberg via Getty Images An aerial view of high-rise buildings lining a beach, and several small boats in the sea.Bloomberg via Getty Images

Quentin Griffiths died in the Thai city of Pataya

Quentin Griffiths, the co-founder of online fashion giant Asos, has been named by Thai police as the man who plunged to death from a building on 9 February 2026 in the eastern seaside town of Pattaya.

Police were called to investigate the case last Monday night after receiving an alert that a man fell from an 18-floor condominium and was found dead on the ground, a police investigator told the BBC.

He said Griffiths, a British passport holder, was by himself, his room was locked from the inside, and there was no trace of any break-ins at the time of the death. An autopsy did not reveal any evidence of foul play.

Griffiths co-founded Asos in 2000 and remained a significant shareholder after leaving the firm five years later.

City AM/Shutterstock A man in a blue pinstriped shirt smiles in a reflection in the mirror.City AM/Shutterstock

Quentin Griffiths, pictured in 2008.

The police also said that Griffiths was involved in two ongoing court cases that might have caused him stress.

Additional reporting by Thanyarat Doksone in Bangkok

If you are suffering distress or despair, details of help and support in the UK are available at BBC Action Line


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